Masini mici mai "cool"

Trebuie sa faci o masina mai "cool" daca vrei sa maresti interesul oamenilor pentru ea. Si pentru ca masinile mici devin o varianta din ce in ce mai atragatoare pentru publicul larg, GM vrea sa isi faca cea mai mica masina un pic mai "coo"...

Mai tineti minte vechiul Daewoo Matiz?

sursa img: (c)

Cand GM a preluat Daewoo, au redenumit-o Chevrolet Spark si i-au facut repede un facelift...

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Ei bine, iata ce vor sa faca pentru noul Chevrolet Spark - destul de dragut, parerea mea...

sursa img: (c) cateva citate de la GM:

"The days when we did a great Silverado (pickup truck) and did an adequate small car--over. We can't do that as a company," CEO Fritz Henderson said during a press conference on Tuesday. "If we do (small cars) well, I think we'll reopen ourselves to a market that frankly we haven't done as well as we should."

But GM's vice president of global design, Ed Welburn, made clear that the goal isn't just to turn out "econoboxes" that post good mileage ratings.
"Cool and small is the next big thing" Welburn said. "Small cars have been done before but it was always like... 'I can't afford big so I'll have this'. I believe small cars can be cool."

sursa articol: (c);inTheNewsNow

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